Ambassadors

Vernon, New Jersey For Brad Leone, food has always been a universal language. Growing up in what he calls “the pretty part” of northern New Jersey, Brad learned to respect...

Seattle, Washington   With family ties to the culinary world that run generations deep, Shota Nakajima’s profession is very much in his blood. Yet even with this supposed birthright, it...

London, England Lee Tiernan’s work speaks for itself. No fancy PR, no influencer hustling, just raw creativity and thrilling food got him where he is today. Tiernan got his start...

Hollis, Oklahoma Kent Rollins is a born-and-raised cowboy, a captivating storyteller, and a hell of a chuck wagon cook. The governer of Oklahoma even named him the “Official Chuck Wagon...

Ashland, Mississipippi Growing up in Mississippi, cooking over an open flame is a lifestyle that Heath Riles grew to embrace. And he continues to smoke the competition...leading the only team...

Alphonse Island, Seychelles Fly fishing is in Keith’s blood. His grandfather, Harry Stewart was “the OG fly fisherman.” He grew up fly fishing in Scotland, moved to Rhodesia after World...

Rockaway Beach, Oregon Kate Crump (and her husband and two dogs) own and operate a fishing lodge in King Salmon, Alaska, where they spend their summers and early fall, guiding...

Columbia Falls, Montana Hilary Hutcheson started her fly-fishing career as a teenaged guide in West Glacier, Montana. She guided through college, then took her journalism degree to Portland, Oregon where...

Jensen Beach, Florida Captain of the USA Spearfishing Team, Cameron Kirkconnell, considers braving drop-offs, temperamental sharks, rip currents, and 100-foot dives just another day at the office. He's a master...

McAlester, Oklahoma Professional Bull Rider Reese Cates does everything with 100% effort. Reese is a 3rd generation bull rider with deep ties to the Western and horse industries. He was...

Chattanoonga, Tennesse Tom Rowland is a jack of all trades. He learned fishing from his father and grew into his love for the sport during his time working at Yellowstone...

Victor, Idaho Jeff Currier has dedicated his life to fly fishing, from guiding trips and teaching the craft to traveling the world to fish. His lifelong passion for fly fishing...

Jasper, Texas Cooper Davis has one of the most dangerous jobs in the world. As a professional bull rider, he's broken both ankles, a shoulder, and his jaw, and that...

St Petersburg, Florida Like many of our Ambassadors, C.A. Richardson learned to fish in the great state of Florida, honing his angling skills in Tampa Bay. The native Carolinian moved...

Frankston, Texas When you think of bird dogs, you might not think of jack russell terriers. If that’s the case, you haven’t had the pleasure of meeting Alex Brittingham. She’s...

Ocean Springs, Mississippi Brooke is a restaurateur, competitor, entrepreneur, and self-proclaimed party thrower, making her a natural YETI fit. Co-owner of Mississippi’s The Shed Barbeque & Blues Joint, Brooke’s bright...

Asheville, North Carolina Elliott Moss is a true son of BBQ, hailing from Florence, South Carolina, where mom and pop ‘cue joints reign supreme. After growing up deeply rooted in...

Chicago, Illinois Some people love beer, and then there’s Averie Swanson. A life long love of science led Swanson down a path packed with hopps and malt. What started out...

Volborg, Montana Jess Lockwood’s packed one standout moment after another. In 2016, he was named PBR Rookie of the Year. In 2017, he was hailed as the youngest bull rider...

Los Angeles, California   Adam Perry Lang is a chef, restaurateur, and a The New York Times best-selling cookbook author. After cooking at Le Cirque and Daniel in New York...

Austin, Texas Alvin Dedeaux was just a kid in school when he first opened up a library book about fly fishing. He was so fascinated, he snuck the book home...

Kelowna, British Columbia Adam Foss is the youngest hunter in the world to kill all four species of North American Wild Sheep — with a bow. When he’s not setting...

Mount Vernon, Oregon When it comes to Trevor Knowles vs. a 500 lb. steer, Trevor is the force to be reckoned with. He’s one of the top steer wrestlers in...

Florida, Key West he waters surrounding the Keys, Steve has a lifetime of fishing and diving experience. He started commercial fishing on his own at the age of 16, which...