
Ambassadors


Lee Tiernan
London, England Lee Tiernan’s work speaks for itself. No fancy PR, no influencer hustling, just raw creativity and thrilling food got him where he is today. Tiernan got his start...

Kent Rollins
Hollis, Oklahoma Kent Rollins is a born-and-raised cowboy, a captivating storyteller, and a hell of a chuck wagon cook. The governer of Oklahoma even named him the “Official Chuck Wagon...

Heath Riles
Ashland, Mississipippi Growing up in Mississippi, cooking over an open flame is a lifestyle that Heath Riles grew to embrace. And he continues to smoke the competition...leading the only team...

Keith Rose-Innes
Alphonse Island, Seychelles Fly fishing is in Keith’s blood. His grandfather, Harry Stewart was “the OG fly fisherman.” He grew up fly fishing in Scotland, moved to Rhodesia after World...

Kate Crump
Rockaway Beach, Oregon Kate Crump (and her husband and two dogs) own and operate a fishing lodge in King Salmon, Alaska, where they spend their summers and early fall, guiding...

Hilary Hutcheson
Columbia Falls, Montana Hilary Hutcheson started her fly-fishing career as a teenaged guide in West Glacier, Montana. She guided through college, then took her journalism degree to Portland, Oregon where...

Cameron Kirkconnell
Jensen Beach, Florida Captain of the USA Spearfishing Team, Cameron Kirkconnell, considers braving drop-offs, temperamental sharks, rip currents, and 100-foot dives just another day at the office. He's a master...

Reese Cates
McAlester, Oklahoma Professional Bull Rider Reese Cates does everything with 100% effort. Reese is a 3rd generation bull rider with deep ties to the Western and horse industries. He was...

Tom Rowland
Chattanoonga, Tennesse Tom Rowland is a jack of all trades. He learned fishing from his father and grew into his love for the sport during his time working at Yellowstone...

Cooper Davis
Jasper, Texas Cooper Davis has one of the most dangerous jobs in the world. As a professional bull rider, he's broken both ankles, a shoulder, and his jaw, and that...

C.A Richardson
St Petersburg, Florida Like many of our Ambassadors, C.A. Richardson learned to fish in the great state of Florida, honing his angling skills in Tampa Bay. The native Carolinian moved...

Alex Brittingham
Frankston, Texas When you think of bird dogs, you might not think of jack russell terriers. If that’s the case, you haven’t had the pleasure of meeting Alex Brittingham. She’s...

Brooke Orrison-Lewis
Ocean Springs, Mississippi Brooke is a restaurateur, competitor, entrepreneur, and self-proclaimed party thrower, making her a natural YETI fit. Co-owner of Mississippi’s The Shed Barbeque & Blues Joint, Brooke’s bright...

Elliot Moss
Asheville, North Carolina Elliott Moss is a true son of BBQ, hailing from Florence, South Carolina, where mom and pop ‘cue joints reign supreme. After growing up deeply rooted in...

Averie Swanson
Chicago, Illinois Some people love beer, and then there’s Averie Swanson. A life long love of science led Swanson down a path packed with hopps and malt. What started out...

Jess Lockwood
Volborg, Montana Jess Lockwood’s packed one standout moment after another. In 2016, he was named PBR Rookie of the Year. In 2017, he was hailed as the youngest bull rider...

Adam Perry Lang
Los Angeles, California Adam Perry Lang is a chef, restaurateur, and a The New York Times best-selling cookbook author. After cooking at Le Cirque and Daniel in New York...

ALVIN DEDEAUX
Austin, Texas Alvin Dedeaux was just a kid in school when he first opened up a library book about fly fishing. He was so fascinated, he snuck the book home...

Adam Floss
Kelowna, British Columbia Adam Foss is the youngest hunter in the world to kill all four species of North American Wild Sheep — with a bow. When he’s not setting...

Trevor Knowles
Mount Vernon, Oregon When it comes to Trevor Knowles vs. a 500 lb. steer, Trevor is the force to be reckoned with. He’s one of the top steer wrestlers in...