Ambassadors

Justin Lee
Hunting

Justin Lee

Honoka'a, Hawaii It’s not enough for Justin Lee to be an expert in just one outdoor pursuit—he has two in his sights at all times. On land, he sets his...

Sam Jones
Food & Beverage

Sam Jones

Ayden, North Carolina   Sam Jones is the third generation to cook traditional whole hog barbecue at Skylight Inn in Ayden, North Carolina. While the Jones family helped put Carolina...

Oliver White
Fishing

Oliver White

Chapel Hill, North Carolina Fly fishing took a shine to Oliver White in his youth and has been with him ever since. It rehabbed his broken body after a devastating...

Forrest Shearer
Outdoor

Forrest Shearer

Salt Lake City, Utah There’s snowboarding, and there’s backcountry snowboarding – which is the only way Forrest Shearer will have it. It’s the freedom part of the bargain that sends...

Stetson Wright
Ranch & Rodeo

Stetson Wright

Beaver, Utah   A member of the Wright family, Stetson Wright was born into a legacy. But name alone earns you nothing in the world of rodeo. Stetson is, of...

Lauren Spalding
Outdoor

Lauren Spalding

Maui, Hawaii Born and raised in Hawaii, the life of Lauren Spalding has always revolved around the ocean. But it’s her passion, commitment, and determination that’s driven this world champion...

Jordan Fabrizio
Ranch & Rodeo

Jordan Fabrizio

Canyon, Texas Jordan Jo Fabrizio is a force of nature. She ranked third at in the Breakaway World Standings in 2020 and was the first person to win the Breakaway...

Hannah Ballantyne
Ranch & Rodeo

Hannah Ballantyne

McDermitt, Nevada Hannah Ballantyne has deep roots in the ranching world. Born to a cowboy father and artist mother, she grew up on ranches and embodies everything that’s cowgirl while...

Mark Healey
Outdoor,Surf

Mark Healey

Haleiwa, Hawaii   What goes through your head when you first wake up in the morning? What are the ocean conditions like close to where I am, then what the...

Shane Dorian
Hunting,Surf

Shane Dorian

What goes through your head when you first wake up in the morning when you surf?   I get excited to see what the day will bring; the surf changes...

MARK LABROOY
Food & Beverage

MARK LABROOY

Cooma, Australia Mark LaBrooy is something of a Swiss Army Knife, combining love for the outdoors with a passion for cooking. A forager, free diver, spear fisherman, and hunter, he...

DAN MALLOY
Surf

DAN MALLOY

Ojai, California Like his older brothers before him, Dan's life has revolved, in many respects, around the ocean. Surfing, fishing, exploring, and working on projects that bring awareness to the...

JOSH HUTCHINS
Fishing

JOSH HUTCHINS

Bathurst, Australia After catching his very first fish at age thirteen, Josh Hutchins discovered an endless thirst for adventure. He’s gone on to tour the world in search of its...

JO BARRETT
Food & Beverage

JO BARRETT

Melbourne, Victoria Even in primary school, Jo Barrett knew she wanted to become a chef. From 15 and on, she pursued one apprenticeship after another, in and outside of her...

KEITH MALLOY
Surf

KEITH MALLOY

Ojai, California Like his younger brother, Dan, and his older brother, Chris, Keith Malloy has been surfing since before he can remember. From distance ocean paddling to big-wave riding to...

WILL SKUDON

WILL SKUDON

Long Beach, New York Big waves might not be the first thing that comes to mind when you envision the state of New York, but if you ask competitive surfer...

HEATH JOSKE
Surf

HEATH JOSKE

Streaky Bay, South Australia To this day, Heath Joske still holds the unofficial title of “one of the best waves ever witnessed” by soul arching his way into an unforgettable...

JOHN JOHN FLORENCE
Surf

JOHN JOHN FLORENCE

North Shore, Oahu, Hawaii John Florence is a surfing prodigy, and being one of only five surfers in the Men's Championship Tour history to clinch two World Titles back to...

STEPHANIE GILMORE
Surf

STEPHANIE GILMORE

Hometown: Kingscliff, Australia   Current Residence: Rainbow Bay, Australia There are few people in the surf world quite like Stephanie Gilmore, mainly because she is one of the greatest to...

MICK FANNING
Surf

MICK FANNING

Gold Coast, Australia Australian surfing icon, Mick Fanning, first learned to ride the ocean waves at just five years old. But after moving from the landlocked suburbs to the southeastern...

AL MCGLASHAN
Fishing

AL MCGLASHAN

Al McGlashan had no clue that swapping his corporate job for life on the water would lead him to be one of the most prolific underwater photographers of all time...

Robin Van Gyn - YETI ambassador
Snow

Robin Van Gyn

Whistler, British Columbia

Travis Rice - YETI ambassador
Snow

Travis Rice

Jackson Hole, Wyoming