Professional Bull Rider Reese Cates does everything with 100% effort. Reese is a 3rd generation bull rider with deep ties to the Western and horse industries. He was the 2008 Rookie of the Year in the PBR and continued his career in the PBR with multiple event wins. Apart from rodeo, Reese is also an avid hunter and spends a lot of his focus on his family. The way he urges folks to take on the unpaved path with confidence and passion makes us proud to call him a part of the YETI crew.
What goes through your head when you first wake up in the morning?
It’s game day, baby!
Where is your favourite place to compete?
Tell us a favourite story from a day out riding bulls?
Nothing beats getting to do what you love for a living with your best friends!
Who are your heroes? Who do you look up to?
I look up to the guys who are equally successful in life as they are in the arena.
What haven’t you accomplished that you aspire to in your lifetime?
Having a very successful business of my own.
What part of you, or what you do, reflects a spirit of restlessness?
Constantly striving to do and be better every day!
What sound or noise do you love?
The crowd cheering you when you win.
I am happiest when _______.
I am with my family.
What are the 3 most important things you need for bull riding?
Rope, spurs, and boots.
If you could bring anybody in the world with you to do what you love (dead or alive), who would it be?
What does YETI mean to you?
The most badass company ever created.
What does it mean to be built for the wild?
To be different and atop the food chain.
How would you explain what YETI is to someone who didn’t know?
A company of integrity for the wild in you.
What is the YETI that you cannot do without?
What, if any, other YETI products do you use?
I literally use all of them.