Stories

A Father’s Day tribute to the Salty Family from Crooked River.

  Story By: Tony Vandemore Photos By: Blake Wollerman Location: Sumner, Missouri For Ambassador Tony Vandemore hunting season is a 365-day pursuit. A duck hunting guide, conservationist, and owner of the nation’s top...

STORY BY: Benny Blanco PHOTOS BY: Nick Kelley LOCATION: South Florida Although the Florida Keys are a hot spot for tourism, the area is better known to locals, guides, and anglers around...

  STORY BY: Matthew Burgess PHOTOS BY: Lucianna McIntosh LOCATION: South Island, New Zealand Chef Matthew Burgess returns home to New Zealand, diving further into his Maori heritage with the help of local...

In addition to being a professional surfer, YETI Ambassador John John Florence is a man of many interests. As such, his surfboard collection is broad, and he always travels prepared...

Nolan Hirte is Founder and CEO of globally acclaimed coffee roaster Proud Mary Coffee; many consider Nolan a pioneer in the coffee industry. With locations in Melbourne, Australia, Portland, Oregon...

Tahitian surfer Matahi Drollet embodies what it takes to feel at home at Teahupo’o, one of the world’s heaviest waves.

Being a phenom doesn’t typically win you the favor of your fellow competitors, unless you’re Taku. Over the past four years, Japan’s Takumi Ito has become one of the world’s...

Ambassador Hedvig Wessel is a big mountain charger, spending her days skiing some of the most hostile high-alpine terrain on the planet. Freeriding is her chosen path, a sport with...

PHOTOS BY: Lucianna McIntosh | LOCATION: Mexico From the truly acidic raicilla harvested in Jalisco to Oaxaca's smoky mezcals, we set out to explore the traditions and tastes of Mexico. We found agave...

LOCATION: SEQUOIA NATIONAL PARK | PHOTOS BY: NORMA IBARRA & NICK KELLEY We sat down with pro skateboarder and Ambassador Nora Vasconcellos at Skate Like a Girl’s youth camp to discuss what it...

STORY BY: Jessica Dupuy | PHOTOS BY: Lucianna McIntosh | LOCATION: Mexico Mexico’s world of agave spirits is storied, varied, and nuanced, from piña to paloma. The terroir from which different agave...

In 2023, the king crab season had a different feel to it. This season came after two years of closures due to too-low population numbers, which meant that the sustainability...

STORY BY: Deckboss & Co-Owner of F/V Silver Spray | PHOTOS BY: Jeremy Koreski | LOCATION: Bering Sea, Alaska The Prout family has spent the last 45 years braving the rough water off the coast...

You can’t take great climbing photos from the ground.

This Breast Cancer Awareness Month, we joined our longtime partners, Boarding for Breast Cancer and Casting for Recovery, in sharing the journeys of six breast cancer survivors. Here are their...

She was just a little kid who wanted to go fishing with her dad.

Ambassador Mark Healey is an elite waterman and professional surfer. He earned 3rd place at the 2023 Eddie Aikau Invitational and works to educate fellow surfers on big wave safety...

Renowned charger and Big Wave Risk Assessment Group instructor Mark Healey takes us through the evolution of safety within the world of big wave surfing.

Some people hunt deer. Some hunt tornadoes.

Throughout the course of Oliver White’s life fly fishing has been at the root of a series of once-in-a-lifetime events.

For Miss Steph and this community, a Jubilee exists in the heart as much as it does in a whole bay’s worth of crabs and flounder. 

Gordon Eastman made a name for himself the hard way, scratching it out of the mountains while exploring, hunting, surviving, and ultimately filming the wild north. Fifty years later, Guy...

This Father’s day, we dive into photographer Todd Thimios' world of becoming a father. This film is about a moment of change, where one image would connect two people and...