BLOODLINES
YETI Bloodlines in partnership with PBR goes behind the scenes of stock contracting and bull riding to explore the toughness, the relationships, and the people behind some of the best bucking bulls of Professional Bull Riders.
ALL IN
It takes a ton of try to win a World Championship, and Michael Gaffney is no stranger to the winners circle. From a bull rider, to PBR co-founder and now back as the Austin Gamblers coach — G Man has played a massive role in shaping today’s bull riding. In perhaps his favorite role yet, Gaffney coaches the top riders in the world to be one of the most unrivaled teams in the history of PBR.
ABBI
The American Bucking Bull Inc. is the world's leading DNA registry for bucking cattle. Tracking bovine genetics is critical in tracking genetic lines so stock contractors have the information they need for breeding the next generation of PBR-caliber bucking bulls.
ABBI also produces events for stock contractors to allow young bulls to compete and become familiar with what they will experience within the PBR. These young bull athletes show up to PBR able to buck at their best, rather than being distracted or stressed by announcers, pyrotechnics, people in the stands, and bright lights.
WOOPAA
A perfect score is 100. Jose Vitor Leme and Woopaa set the record at 98 ¾, which is the highest score in the history of the PBR. Woopaa, the 2021 world champion bucking bull, had his absolute best performance. And Jose Vitor Leme was without a doubt the best bull rider in the world for that 8 seconds.
JEROME DANGER
Bull riding is the most dangerous sport on dirt; eight seconds can change a cowboy's life. But it's what Jerome Danger did after those 8 seconds that makes him a legend. Today, Jerome and his wife Tiffany Davis are two of the most respected people in the industry, giving back to the sport with the bulls they bring to the PBR.
SATURDAY NIGHT IN BISMARK
Without bulls, there is no bull riding. Simple enough. And one contractor in particular is responsible for bringing some of the rankest bulls to the sport. But more than a contractor, more than a scout or a businessman, Chad Berger embodies what it means to be a cowboy. And it’s perhaps that deep-rooted cowboy character that ultimately turned a typical Saturday night in Bismarck into a legendary event.
TRY & LOVE
Bull riding and stock contracting, they share a lot of the same emotions. For HD Page, his previous life bull riding is channeled into raising bucking bulls that are themselves next-level athletes. Two-time World Champion JB Mauney can attest. And in both riding and raising, doing it well comes down to two things: try, and love.