Travis Rice

In the span of his roughly 20-year career, Travis Rice has gained legendary status, first in competitive snowboarding, then quickly moving into backcountry, big-mountain freeriding. It makes sense that he was born and raised in Jackson Hole, WY, where his parents were Ski Patrol on some of the most challenging terrain. Snow and grit are in the DNA. He later created his own brand of snowboarding films that changed the snowboard film industry. Now, Travis is changing the game again with the Natural Selection tour that he founded in 2021. He’s a standout athlete, but it’s his passion for the growth of the sport, his ability to inspire and bring people in, and his overall zest for getting out there – whether surfing, sailing, fly fishing, whatever it may be – that makes Travis one of us.